Our Growing CompanyEastDell Estates was established in 1999 by partners Susan O’Dell and Michael East. Susan & Michael purchased what was formerly Walters Estates winery to create EastDell Estates. The two worked tirelessly to transform EastDell into an oasis of natural beauty and the wine cellar into one that meets the highest standards of VQA and the LCBO. Today, EastDell Estates is now part of a family of wineries that operate under the umbrella of Niagara Cellars Inc (Birchwood, EastDell Lakeview, Thomas & Vaughan). TimelineThe Beginning
1991 - Lakeview Cellars founded
1999 - EastDell Estates founded (formerly Walters Estates)
2000 - Birchwood Estate Wines founded
2001 - Niagara Cellars Inc. founded
- Diamond Estates purchases Lakeview Cellars & Birchwood Estate Wines
2004 - NCI Purchases Thomas & Vaughan Estate Winery
- Diamond Estates’ expands portfolio to include consignment & spirits
March 2005, NCI (EastDell and sister winery Thomas & Vaughan) merged with Diamond Estates’ (a sales & marketing agency that owns Lakeview Cellars and Birchwood Estate wines). We now operate under the umbrella of Niagara Cellars Inc (NCI). It’s been one eventful year since our merge, last March. Just a few short months later in November 2005 NCI and Diamond Estates announced a $1 million investment into NCI from Canadian acting legend, Mr. Dan Aykroyd. “This is a sound investment in a growing and exciting company with smart people. It’s also an investment in my home province and an opportunity to put more Canadian wines on shelves alongside Australian and Chilean vintages”, says Mr. Aykroyd. Press Release February 2006- NCI & Diamond Estates announce the purchase of another sales & marketing agency, Brave New Wines (of British Columbia & Alberta). The purchase of this new agency has grown our company by 1/3 and has opened a door for our Niagara wines to enter the Western marketplace. Press Release
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